• ADATA and Beta Distribution begin UK partnership

        • ADATA Technology has announced the start of a UK partnership with Beta Distribution, which will allow growth in the storage segment by adding a dedicated distributor with insight into new routes to market. The new partnership is of great importance to further enhance ADATA coverage in the UK market, and creates numerous business opportunities for both parties.

          ADATA is a manufacturer of high performance DRAM modules, NAND Flash products, and mobile accessories.

          Co-operation between ADATA and Beta Distribution has begun with immediate effect and both parties expect it to have a noticeable impact on market access, product availability, and service quality for UK customers.

          Dave Taylor, ADATA UK Country Manager for Sales and Marketing said, "we are delighted to be partnering with Beta Distribution. Given the significant growth we have experienced in the past year, Beta offer a strategic alliance to key routes to market given their extensive portfolio and multiple channel sales experience. We envision ADATA complementing some of the great brands Beta already represent, and with an ever-growing product range, I feel it is important to align with a partner that not only reacts to market demands but is prepared to explore emerging technologies and wraparound solutions.”

          JonPaul Warren, Business Development Manager at Beta added, “we are pleased to announce this partnership with ADATA. ADATA are a leading memory brand as demonstrated by their award-winning product design and commitment to providing high quality memory solutions. Their extensive product range will provide us with a tremendous opportunity to engage across our entire customer base, notably with highly relevant product ranges such as XPG gaming memory and SSD, which fit into our target verticals of system integrators and e-tailers. In addition, Flash and storage products are ideal for our existing retail customer base.”

          More information available from ADATA representatives.

        • Stay up to date - Click here and register for FREE Channel Info online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the Channel Info app

        • Related Articles

        • Exertis and Huawei seek new Enterprise partners with joint event

          Exertis and Huawei seek new Enterprise partners with joint event

          Wednesday 20th Sep 2017
          Exertis and Huawei are joining forces in a push to grow the Huawei Enterprise reseller partner community with an Exertis and Huawei Enterprise Solutions event, hosted by senior Exertis and Huawei managers. The event will highlight how reseller partne...Read More...
          Nimans begins new direct relationship with EE

          Nimans begins new direct relationship with EE

          Monday 18th Sep 2017
          Nimans has strengthened its growing mobile proposition by forging a direct working relationship with EE, to help resellers capture more sales and increase market share. The new agreement (beginning today, 18th September) sees Nimans build on its exi...Read More...
          DMSL launches channel campaign to drive sales of BTnet leased lines

          DMSL launches channel campaign to drive sales of BTnet leased lines

          Friday 15th Sep 2017
          DMSL has launched a campaign to drive sales of BTnet Express leased line services, which are now available to end-user customers with speeds of up to 30Mbps for £225 per month. The distributor is rolling out a promotional programme encouraging...Read More...
                • About Us

                  Channel Info is the leading source of business news and information for the office dealer and reseller market. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, supplements, website, digital editions, apps, newsletters and bespoke communications with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the team behind Channel Info has over 60 years experience collectively in the office products, furniture, equipment and technology markets Channel Info continues to develop and adapt in order to meet the changing information needs of its readers.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue