• ACCO Brands’ white paper to boost Rexel Auto Feed Shredders sales

        • ACCO Brands has launched a new white paper focused on helping dealers sell Auto Feed paper shredders with a step-by-step guide that shows how to communicate the benefits of Auto Feed technology.

          Following the launch of ACCO Brands’ first Rexel Auto Feed white paper in June, this second instalment in the four-part series is aimed at helping dealers drive business success, as customers look for a solution in protecting against paper-based data breaches.

          Mark Wilkinson, European Vice President of Sales at ACCO Brands said, “ACCO Brands’ research shows that organisations regard traditional manual feed shredding as a frustrating and time consuming process. But as most offices are yet to become paperless, they still face the challenge of paper document security. That’s why Rexel created its Auto Feed range, which takes users 98% less time to destroy documents compared to a manual shredder.”  

          ACCO Brands hopes to ensure both dealers and end users can benefit from the technological and financial advantages Auto Feed shredders present. In order to help dealers build customer relationships and improve profits, the company is also providing additional resources on its Partner site as well as a new Cashback offer.

          Dealers can follow these five advisory steps in order to boost sales of Auto Feed shredders, explored in more detail in the white paper:

          1.     Prepare custom content assets

          2.     Choose a sales strategy

          3.     Identify customer needs through product matching

          4.     Communicate the advantages of Auto Feed

          5.     Close the deal

          Mark added, “this latest white paper contains detailed information about the pain points users in different industry sectors often experience when shredding. Crucially, it also gives practical guidance as to how dealers can show customers that Rexel Auto Feed solves their shredding issues. We want more dealers to become part of the Auto Feed story so we’ve produced this straightforward guide that ensures they can increase sales.”

          Download ACCO Brands’ second white paper at: www.accobrandspartner.com/auto-feed-whitepapers

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