• ACCO Brands’ white paper to boost Rexel Auto Feed Shredders sales

        • ACCO Brands has launched a new white paper focused on helping dealers sell Auto Feed paper shredders with a step-by-step guide that shows how to communicate the benefits of Auto Feed technology.

          Following the launch of ACCO Brands’ first Rexel Auto Feed white paper in June, this second instalment in the four-part series is aimed at helping dealers drive business success, as customers look for a solution in protecting against paper-based data breaches.

          Mark Wilkinson, European Vice President of Sales at ACCO Brands said, “ACCO Brands’ research shows that organisations regard traditional manual feed shredding as a frustrating and time consuming process. But as most offices are yet to become paperless, they still face the challenge of paper document security. That’s why Rexel created its Auto Feed range, which takes users 98% less time to destroy documents compared to a manual shredder.”  

          ACCO Brands hopes to ensure both dealers and end users can benefit from the technological and financial advantages Auto Feed shredders present. In order to help dealers build customer relationships and improve profits, the company is also providing additional resources on its Partner site as well as a new Cashback offer.

          Dealers can follow these five advisory steps in order to boost sales of Auto Feed shredders, explored in more detail in the white paper:

          1.     Prepare custom content assets

          2.     Choose a sales strategy

          3.     Identify customer needs through product matching

          4.     Communicate the advantages of Auto Feed

          5.     Close the deal

          Mark added, “this latest white paper contains detailed information about the pain points users in different industry sectors often experience when shredding. Crucially, it also gives practical guidance as to how dealers can show customers that Rexel Auto Feed solves their shredding issues. We want more dealers to become part of the Auto Feed story so we’ve produced this straightforward guide that ensures they can increase sales.”

          Download ACCO Brands’ second white paper at: www.accobrandspartner.com/auto-feed-whitepapers

        • Stay up to date - Click here and register for FREE Channel Info online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the Channel Info app

        • Related Articles

        • NEC Display Solutions becomes a subsidiary of Sharp Corporation

          NEC Display Solutions becomes a subsidiary of Sharp Corporation

          Friday 27th Mar 2020
          Sharp Corporation has decided and agreed with NEC Corporation to acquire 66 per cent of the shares of NEC Display Solutions Ltd (NDS), a subsidiary of NEC, to become a subsidiary of Sharp and to be jointly operated with NEC as a joint venture. NDS i...Read More...
          Xerox acquires Altodigital and ITEC Connect

          Xerox acquires Altodigital and ITEC Connect

          Thursday 26th Mar 2020
          Xerox has acquired two services and technology providers, Altodigital and ITEC Connect, in the UK. Both acquisitions have received government approval. The terms of the transactions were not disclosed. This is the third acqu...Read More...
          Fellowes Brands partners with FusionPlus Data

          Fellowes Brands partners with FusionPlus Data

          Wednesday 25th Mar 2020
          Fellowes Brands has announced a new partnership with FusionPlus Data. The new agreement will see dealers having direct access to a range of Fellowes-branded workspace solutions and ergonomic desk accessories that are currently not available through t...Read More...
                • About Us

                  Channel Info is the leading source of business news and information for the office dealer and reseller market. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, supplements, website, digital editions, apps, newsletters and bespoke communications with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the team behind Channel Info has over 60 years experience collectively in the office products, furniture, equipment and technology markets Channel Info continues to develop and adapt in order to meet the changing information needs of its readers.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue