ACCO Brands has launched its latest campaign from Rexel, ‘The Best of British’. This campaign aims to drive the sales of Rexel traditional categories through a promotion as well as to create some noise around the Rexel brand; ready for the launch of new products in 2019.
From 1st July to 16th December 2018, ACCO Brands is offering a brand new promotional offer, where consumers who buy any two Rexel products (excluding shredders) can be entered into a prize draw with the possibility of winning a ‘Best of British’ weekend away for two in London, worth over £4,000. The prize will involve an all-expenses paid weekend in London, including travel to and from the capital, a 5-star stay in Brown’s hotel in Mayfair, a shopping trip to Harrods, a West End show of choice, lunch on the Thames and even more.
Elisabete Wells, ACCO UK Regional Marketing Manager said, “exciting promotions like this are a great way to capture attention and incentivise customers to make purchases, as well as raising the profile of existing best-selling Rexel products. This promotion offers a spectacular experience for two in London with a range of British indulgences along the way.
“It is a fantastic opportunity for resellers to cash in and improve their margins, as well as drive engagement with their customers in the lead up to the launch of exciting new products in the coming year.”
Following a purchase, budding entrants must upload proof of purchase online (www.rexeleurope.com/promotions) to be entered into the prize draw.
The campaign objectives are to help our channel partners drive the sales of Rexel’s traditional categories (e.g. stapling, punch, filing and desktop accessories). The promotional campaign provides channel partners with the tool to push sales of core Rexel products, as desktop and filing products remain as important categories central to the success of the Rexel brand. Additionally, the campaign will drive end-users to the refreshed brand that boasts a new creative identity.