• ACCO Brands launches exclusive white paper series

        • ACCO Brands has launched a series of white papers to explore the trends driving the growth of Auto Feed shredders, why they represent a strong sales opportunity for office products (OP) dealers, and how dealers can grow their business share in the Auto Feed success story.

          Over the past eight years Auto Feed shredder sales have grown strongly, capturing approximately 20% of the B2B shredder market across the UK, Germany and France in 2015. Despite this growth and profit opportunity, ACCO Brands’ research shows that one third of UK dealers are still not making the most of the category.

          Mike Stranders, Vice President of Marketing, ACCO Brands Europe said, “savvy dealers know that if you can unearth disruptive and innovative technology products, and recommend them to customers in a compelling way, you can create opportunities to really grow your business.

          “Auto Feed is a fantastic disruptive opportunity, bringing significant productivity and security benefits for organisations, which justifies a premium price point versus manual shredders.

          “We’ve launched this series of white papers to help OP dealers better understand the potential from Auto Feed shredders, and to bolster their sales case to ensure they’re on the right side of the Auto Feed trajectory.”

          The first in this series of exclusive white papers provides background on the state of the Auto Feed shredder market, including insights from ACCO Brands’ research into what businesses want from a shredder. Future papers will present strategies on how to sell Auto Feed shredders, examining key customer benefits and security concerns faced by businesses.

          Dealers wishing to explore the opportunity to be part of the Auto Feed story can download the first ACCO Brands white paper at: www.rexeleurope.com/autofeedwhitepaper

          To help make selling Auto Feed shredders even easier for dealers, ACCO Brands is currently running an industry leading Cashback offer of up to £100 and a 60 day Buy & Try trial offer on models in its range of Rexel Auto Feed shredders. To download a dealer pack, visit: www.rexeleurope.com/cashback

        • Stay up to date - Click here and register for FREE Channel Info online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the Channel Info app

        • Related Articles

        • Philips Professional Display Solutions adds to team

          Philips Professional Display Solutions adds to team

          Friday 12th Oct 2018
          Following its strong growth in both digital signage and pro-TV markets, Philips Professional Display Solutions has appointed a new UK and Benelux Marketing Manager, Vicky Fox, and a UK Hospitality Sales Manager, Daniel Everett, to support the co...Read More...
          Fellowes ORGATEC pre-event interview

          Fellowes ORGATEC pre-event interview

          Thursday 11th Oct 2018
          In advance of ORGATEC taking place in Cologne this month from 23rd to 27th October, Fellowes team members share views on the brand’s progression into the furniture and workspace wellbeing arena.  As an office products brand, why has Fel...Read More...
          Canon launches new imageRUNNER ADVANCE devices

          Canon launches new imageRUNNER ADVANCE devices

          Tuesday 9th Oct 2018
          Canon Europe has updated its partner proposition with the new imageRUNNER ADVANCE devices, completing the third generation, second edition portfolio.The new line-up is fully optimised for less maintenance and downtime, making it a strong additio...Read More...
                • About Us

                  Channel Info is the leading source of business news and information for the office dealer and reseller market. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, supplements, website, digital editions, apps, newsletters and bespoke communications with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the team behind Channel Info has over 60 years experience collectively in the office products, furniture, equipment and technology markets Channel Info continues to develop and adapt in order to meet the changing information needs of its readers.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue