ACCO Brands has launched a series of white papers to explore the trends driving the growth of Auto Feed shredders, why they represent a strong sales opportunity for office products (OP) dealers, and how dealers can grow their business share in the Auto Feed success story.
Over the past eight years Auto Feed shredder sales have grown strongly, capturing approximately 20% of the B2B shredder market across the UK, Germany and France in 2015. Despite this growth and profit opportunity, ACCO Brands’ research shows that one third of UK dealers are still not making the most of the category.
Mike Stranders, Vice President of Marketing, ACCO Brands Europe said, “savvy dealers know that if you can unearth disruptive and innovative technology products, and recommend them to customers in a compelling way, you can create opportunities to really grow your business.
“Auto Feed is a fantastic disruptive opportunity, bringing significant productivity and security benefits for organisations, which justifies a premium price point versus manual shredders.
“We’ve launched this series of white papers to help OP dealers better understand the potential from Auto Feed shredders, and to bolster their sales case to ensure they’re on the right side of the Auto Feed trajectory.”
The first in this series of exclusive white papers provides background on the state of the Auto Feed shredder market, including insights from ACCO Brands’ research into what businesses want from a shredder. Future papers will present strategies on how to sell Auto Feed shredders, examining key customer benefits and security concerns faced by businesses.
Dealers wishing to explore the opportunity to be part of the Auto Feed story can download the first ACCO Brands white paper at: www.rexeleurope.com/autofeedwhitepaper
To help make selling Auto Feed shredders even easier for dealers, ACCO Brands is currently running an industry leading Cashback offer of up to £100 and a 60 day Buy & Try trial offer on models in its range of Rexel Auto Feed shredders. To download a dealer pack, visit: www.rexeleurope.com/cashback