• ACCO Brands introduces exclusive Nobo Nano Clean technology

        • ACCO Brands is hoping to transform the visual communication category with its Nobo whiteboard range, focusing on communicating the benefits of surface quality to change the way consumers select and buy boards.

          Consumer research identified erasability and durability as the key consumer needs. In order to help consumers make better choices, Nobo will be replacing and reorganising all current sub-brands into four key sub-brands segmented by surface type including, Diamond Glass, Prestige Enamel, Nano Clean Steel and Classic Steel. 

          Chris Gaskell, Senior Director of Channel and Brand Marketing, ACCO Brands Europe said, “in the absence of clear, comparable information about surface quality and durability, consumer choices are currently made simply on the basis of price and frame design. This causes a disproportionate bias towards lower cost, poor performing whiteboards, leaving consumers feeling dissatisfied when their chosen board doesn’t meet their quality expectations.

          “As a market leading brand in the visual communication space, our intention is to directly address this consumer dissatisfaction by delivering a clear, new category solution. We are making it easier for consumers to find the products that match their requirements.”

          Exclusive to ACCO Brands, Nobo Nano Clean Steel is a brand new surface type, guaranteed for 15 years. According to ACCO, Nano Clean creates a smooth surface finish preventing pen ink from penetrating the surface, enhancing durability and increasing erasibility performance by 30 per cent. Already launched in the US, Nano Clean has proved popular with both resellers and users and now looks to increase the potential to upsell, boosting profitability for UK office products dealers, as well as enabling customers to understand when to upgrade to a new board surface.

          To support partners to promote the Nobo range and communicate the new surface story, from January 2017, ACCO Brands’ entire range of Nobo whiteboard products will be included in a year-long promotion. This will give customers the chance to win a £5,000 office makeover. Monthly prize draws will also see 15 winners per month receive a complete desk makeover, helping to keep promotional communications fresh and relevant throughout 2017.

          From 1st January, customers need to purchase a participating Nobo product and visit www.officerewards.eu to register for the prize draw. To find out more about the Nobo range, please visit: www.noboeurope.com

        • Stay up to date - Click here and register for FREE Channel Info online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the Channel Info app

        • Related Articles

        • Epic Print invests in Duplo saddle stitcher

          Epic Print invests in Duplo saddle stitcher

          Tuesday 16th Jan 2018
          Having enjoyed a strong relationship with Duplo for the last eight years, Epic Print has invested an iSaddle 2 system to slash traditional processes and provide full automation. Epic, which employs 26 people and has a £2.5million turnover, ope...Read More...
          Vivitek appoints Stampede as UK distributor for NovoConnect family

          Vivitek appoints Stampede as UK distributor for NovoConnect family

          Tuesday 16th Jan 2018
          Vivitek has appointed Stampede to distribute its NovoConnect family in the UK. Stampede’s appointment is effective immediately and it joins Vivitek’s other NovoConnect distributor partners in the UK. Joining the exisiting range of AV pro...Read More...
          Canon only company in the world to rank in top five in US patent rankings for 32 years running

          Canon only company in the world to rank in top five in US patent rankings for 32 years running

          Wednesday 10th Jan 2018
          Canon Inc. has ranked third for the number of US patents awarded in 2017, becoming the only company in the world to have ranked in the top five for 32 years running, according to the latest ranking of preliminary patent results issued by IFI CLAIMS P...Read More...
                • About Us

                  Channel Info is the leading source of business news and information for the office dealer and reseller market. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, supplements, website, digital editions, apps, newsletters and bespoke communications with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the team behind Channel Info has over 60 years experience collectively in the office products, furniture, equipment and technology markets Channel Info continues to develop and adapt in order to meet the changing information needs of its readers.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue