• ACCO Brands extends Cashback incentives 

        • Following its first, combined, Buy & Try and Cashback offer in April, ACCO Brands is offering a new Cashback incentive on a range of its Rexel shredding and GBC laminating machines. From the 1st September, customers will be able to claim back up to £65 on selected models directly from ACCO Brands.

          With 81 percent of people now conducting research to find the best deals before making a purchase, this promotion aims to encourage trade up across the ranges. Running from September until December 2016, the Cashback offer will help dealers to drive sales without eroding price points.

          Chris Gaskell, Senior Director of Channel and Brand Marketing, ACCO Brands Europe said, “this promotion is a continuation of the incredibly successful combined offer we introduced earlier in the year. We are determined to help dealers maintain their margins and increase profits with industry leading business machines. Ultimately, we aim to assist dealers with improving sales conversion and encourage customers to trade up to higher specification machines. We value the relationship ACCO Brands has with office product dealers across Europe and hope that this fantastic incentive will be universally appealing.” 

          Models of Rexel Auto Feed shredders, Rexel Mercury Jam Free shredders and GBC Fusion laminators will all be included in the promotion. Customers need to purchase a participating product, visit the dedicated website to create an account, and the money will be transferred to their bank account within five working days.

          Chris added, “expanding the Cashback offer to include Rexel Mercury shredders and GBC Fusion laminators will give dealers an even bigger opportunity to benefit from the promotion, which is directly funded by ACCO Brands.

          To find out more about ACCO Brands’ latest Cashback offer and to access a full range of marketing tools for dealers, please visit: www.rexeleurope.com/cashback

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