ACCO Brands is celebrating the 70th anniversary of one of its most iconic brands, GBC. For 70 years GBC has delivered innovative binding and laminating solutions for the office and even today, ensures its finishing techniques will make documents stands out.
The evolution of finishing solutions has been driven by the desire to solve problems for business users. In 1947, GBC’s founders recognised that the need for appropriately finished documents spanned across every industry. Believing that great ideas deserve great presentation, they set out to provide professional binding equipment to offices worldwide, creating the General Binding Corporation. Ever since, the GBC name has been synonymous with high quality document finishing.
Over the past 70 years, the GBC brand has evolved from the introduction of the first electric desktop mechanical binding punch in 1961, to the launch of the Therm-A-BindÒ heat activated binding system in 1973, and the Cyclone high speed laminating system in 2000.
In 1962, GBC recognised that there was a growing need for accessible laminators as well as document binding machines for business use. This led GBC to develop the first desktop laminator for daily use in the office. From then on, the GBC brand has gone from strength to strength, growing and developing its portfolio. In 2005, GBC merged with ACCO World to form ACCO Brands Corporation, one of the world’s largest suppliers of branded office products and it still continues to innovate to this day. Earlier this year GBC launched its updated Fusion laminators, featuring faster warm up times of up to 33 per cent, ensuring that GBC products remain the ideal choice for busy professionals.
Chris Gaskell, Senior Director, Brand Marketing, ACCO Brands EMEA said, “businesses rely on document finishing techniques to bring information and ideas together. For 70 years, customers have called upon GBC’s advanced finishing solutions to protect, enhance and present all types of written materials. We’re proud to provide the technologies that enable businesses to make a great first impression every time.
“We would like to thank all our customers for their continued support as we celebrate 70 successful years of the GBC brand. At the core of GBC’s evolution is our customers and we look forward to working together with businesses worldwide to continue driving the document finishing industry forward.”