Having upgraded its Rexel Auto Feed shredder range, increasing sheet capacity by almost a third on selected Cross Cut and Micro Cut models, ACCO Brands has launched a Pan-European Cashback promotion to assist in further driving sales.
The upgrade will enable users to stack up to 130 sheets of A4 into the chamber of the Auto+ 130X versus 100 in the previous model, increasing to 750 sheets with the high security Auto+ 750M. Continuing to deliver on its promise to drive category value growth, Rexel has updated the range to ensure it remains the only brand to offer a complete line up of Auto Feed shredders targeting all user segments, including a full range of Micro Cut models capable of reducing an A4 sheet into over 2,000 pieces.
Chris Gaskell, Senior Director of Channel and Brand Marketing, ACCO Brands Europe said, “we launched the world’s first Auto Feed shredder to the market back in 2008, and since then have been committed to investing in developing more effective consumer solutions to drive category value. End users want a quick, easy shredding experience, so they don’t spend unnecessary hours shredding documents or fighting paper jams. We’ve focused on improving productivity in shredding and feel passionate about the security advantages that shredders provide for businesses.”
Auto Feed’s share of B2B channel shredder sales has risen from 4 per cent in 2011 to 20 per cent in 2015, so the opportunity for dealers has been growing. To extend its appeal, selected manual feed Mercury models, featuring Jam Free technology with continuous sensing to prevent paper jams, are also included in the promotion. Between 3rd January and 30th April 2017, customers are able to claim back up to £65 on selected models directly from ACCO Brands.
Chris added, “introducing Cashback incentives has proven to further engage and incentivise end users. The simple online redemption process places fulfilment responsibilities solely on ACCO Brands, removing any implementation or management requirements for our partners whilst also protecting their margins.”
To find out more about ACCO Brands’ latest Cashback offer and to access a full range of marketing tools for dealers, please visit: www.accobrandspartner.com. View details of the new and improved range at: www.rexeleurope.com.
GBC Fusion laminators have also been updated and have up to 33 per cent faster warm up time following continued investment by ACCO Brands to make lamination a simpler, faster and more productive process. Users of the upgraded Fusion 3000L will now experience a warm up time of just 60 seconds. Please visit www.gbceurope.com to find out more about the new and improved range.